used to refer to a person or thing that is different or distinct from one already known.
used to refer to a person or thing that is different or distinct from one already known.
Your story is different from the rest: unique in the market. It tells your history, why you matter, and how you bring value. A narrative explicitly yours.
Your brand is distinct: you stand out as authentic and innovative. You do not act or sound like anyone else, you look and sound like you.
You are known in the ways that serve your business. The right people are saying the right things about you and your brand. They are telling your story.
The Other Co. is a communications consultancy that works with you to craft the right story and the right strategy to drive your business goals. We thrive with partners who are willing to be bold, be seen, and be heard — to be other in a crowd of the same.
We help our partners succeed by finding what is unique in their story. We understand how brand informs your story, how your story guides communication, and how the two impact everyone you want to reach. We look at communications as a whole, a bit of earned, a bit of owned, and very much about your personality.
The Other Co. was founded in 2020 by TJ Snyder, a communications leader who built his career helping brands big and small across industries to drive results and growth.
Working with a network of seasoned professionals with expertise in all areas of brand, marketing, and communications, The Other Co. works to ensure your unique business needs are met with the right team and experience.
TJ has 25+ years of experience in strategic communications working with companies at all stages of growth and across industries to help clients define their story, establish a go-to-market strategy and reach business goals. There is almost nothing he hasn’t seen.
Prior to founding The Other Co., TJ was a partner at OutCast where he served on the management team, led the New York office, as well as business development for the agency.
While at OutCast, he partnered with a diverse range of companies transforming industry: from tech giants such as Amazon, Dolby, Facebook, GE, and Salesforce; to category disruptors like Rent the Runway and Spotify; to consumer lifestyle brands West Elm, Williams-Sonoma, Starwood/Marriott, and J. Crew. Prior to OutCast, he spent nearly seven years at Edelman’s Zeno Group, leading the tech practice.
Tapping TJ’s extensive network of industry experts, The Other Co. works with a small list of preferred partners for integrated brand, marketing, social, and communications services to achieve clients’ business goals and objectives.